Fire Kills - you can prevent it

This page contains publicity material and information on recent national fire safety publicity campaigns.

"Pull Your Finger Out!" and stay safe from fire (2008)

A new campaign launched in January 2008 by Communities and Local Government is delivering the stark message to 'Pull Your Finger Out' and check your smoke alarm.

Fire Kills, a publicity campaign aimed at reducing the number of preventable deaths in house fires, has produced a new advertising campaign to help encourage people to check their smoke alarms more regularly. Fronted by Julie Walters, the advert highlights the devastating and potentially fatal consequences of not testing your alarm often enough.

Running in England from 15 January to 9 March 2008, it shows the horrific aftermath of a fire in the home with a burnt out kitchen providing the backdrop to the scene. The sad fact is that one in three smoke alarms fails to operate in fires - mainly due to missing or non working batteries.

Maintaining a smoke alarm takes moments and can save lives.

• Pull Your Finger Out! - TV advertisement (streaming video)
• Case studies for the Pull Your Finger Out! campaign (opens in an new window)
• Pull Your Finger Out! campaign poster (PDF, 49kb)
  




Put it out. Right out! (2002)

Did you know that more people die in smoking material related fires that any other? Nearly a third of all households in England include a smoker and these households are nearly 35 per cent more likely to have a fire than non-smoking homes.

In the UK between 2000 and 2005 there were on average 132 deaths per year in accidental home fires caused by smoking materials. January 2007 saw the launch of a month-long Government and Fire and Rescue Service campaign to warn people of the dangers of smoking materials. The Fire Kills 'Put it Out. Right Out' campaign showed how easily fires can start from just one cigarette and how quickly they can spread with tragic results.


• Put it out. Right out! campaign materials (opens in an new window)
  
  
  

  Push the button! Not your luck

  The 'Push the button - not your luck!' campaign aims to promote the use of smoke alarms.
  
  Push the button - not your luck! campaign materials (opens in a new window)

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  Fire starts when your attention stops

   
  "Fire starts when your attention stops" campaign materials (opens in a new window)
  

  Student Brand Ambassador campaign

  • Each year, the Fire Kills campaign takes the fire safety message on campus by recruiting ‘student ambassadors’ from universities across England to promote fire safety messages amongst their peers.
    
    Beer poster (PDF, 748K)
  • Protect yourself leaflet (PDF, 114K)
  • SBA press release (PDF, 27k)

  
  

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